Probability Sampling: Assume that a breakfast cereal manufacturer wants to learn more about the breakfast habits
Assume that a breakfast cereal manufacturer wants to learn more about the breakfast habits and preferences of the general population so that as they evaluate marketing opportunities in different metropolitan areas they will be better able to predict the success of different approaches to their marketing mix.
Assignment 2: Probability Sampling
Refer to the cereal company scenario described in the discussion assignment. Write a 3-5 page marketing survey plan presenting and justifying your plan for conducting the marketing survey using a probability sample. Make sure your survey plan addresses the specific research needs of the client. Include the following in your plan:
Identify the survey target population
Specify the appropriate data collection method
Determine the appropriate sample frame (working population)
Determine the appropriate selection of sampling method
Explain and justify the sample size
Explain the plan for selecting the sampling units
Give reasons for all your choices.
Write a 3–5-page paper in Word format. Apply APA standards for writing style to your work.
deliver your assignment to M4: Assignment 2 Dropbox.
Assignment 2 Grading Criteria
Maximum Points
Marketing survey plan addresses the specified research needs.
16
Target population is accurately identified.
12
Method of data collection is appropriate for the specified research needs.
12
Selected sampling frame is appropriate to the specified situation.
12
Selected sampling method is appropriate to the specified situation.
12
Sample size is explained and justified.
12
Plan for selecting the sampling units is logical.
12
Writing Craftsmanship, APA and Ethical Scholarship.
12
Total:
100
Assume that a breakfast cereal manufacturer wants to learn more about the breakfast habits and preferences of the general population so that as they evaluate marketing opportunities in different metropolitan areas they will be better able to predict the success of different approaches to their marketing mix.
Assignment 2: Probability Sampling
Refer to the cereal company scenario described in the discussion assignment. Write a 3-5 page marketing survey plan presenting and justifying your plan for conducting the marketing survey using a probability sample. Make sure your survey plan addresses the specific research needs of the client. Include the following in your plan:
Identify the survey target population
Specify the appropriate data collection method
Determine the appropriate sample frame (working population)
Determine the appropriate selection of sampling method
Explain and justify the sample size
Explain the plan for selecting the sampling units
Give reasons for all your choices.
Write a 3–5-page paper in Word format. Apply APA standards for writing style to your work.
deliver your assignment to M4: Assignment 2 Dropbox.
Assignment 2 Grading Criteria
Maximum Points
Marketing survey plan addresses the specified research needs.
16
Target population is accurately identified.
12
Method of data collection is appropriate for the specified research needs.
12
Selected sampling frame is appropriate to the specified situation.
12
Selected sampling method is appropriate to the specified situation.
12
Sample size is explained and justified.
12
Plan for selecting the sampling units is logical.
12
Writing Craftsmanship, APA and Ethical Scholarship.
12
Total:
100
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