Wednesday, 6 April 2016

Assignment 2: LASA 1 - Change in an Organization

Assignment 2: LASA 1 - Change in an Organization


Assignment 2: LASA 1 - Change in an Organization


Team in Transition

Al-tech Manufacturing has seen a downturn in the market which resulted in a reduction of sales and net income.  In a move to improve profitability and reduce overall administrative expenses, senior management has decided to merge with a former rival company (Border Manufacturing).   The offices of the two companies were merged which necessitated some layoffs.

You are a manager with Al-tech.  Before the merger you had a team of twelve who were responsible for the administration of payroll.  During the merger, your boss was let go along with four of your team members.  You have two new team members (John and Kerry) from the Border Company.

John and Kerry come from a different part of the country, have a different work ethic and exhibit a different culture. They actively try to engage the existing payroll administration team members in finding ways to be more productive.

Your original team members’ response to these two new members suggestions range from hostility to curiosity as they were used to simply being told what to do.

Several members of your team have been adversely affected by the change.  For example, Bob has told you that he is actively looking for a new job and Jill’s productivity has slowed.  When asked why, she tells you she wants to know, in writing, what she needs to be doing different to meet the new reduced cost goal.  Anne, who was the energetic one on the team, is now concerned that she will be the next one to go and has become very quiet.

It was your job to pull these team members together, to determine how to do payroll for the merged company with less staff, and therefore to reduce costs.  And you succeeded!

You’ve been asked to write an article for your company newsletter, explaining what the situation was and how you succeeded in managing the change to your team.

Directions:

Write a 3 to 4 page newsletter article as the manager of this fictitious company with a team as described above.  Include the following points in this article:
The classification and explanation of the change as either first-order or second-order.
The challenges that team members felt due to the downsizing and the merger. Give two examples of each.
The risks you anticipated and the mitigation steps you planned in dealing with the risks.  Give an example of two risks, each with a mitigation plan.
The types of resistance your team exhibited and what techniques you used in dealing with each type.  Give three examples.
The eight steps you took, using Kotter’s change management model, to engage your team in making the transition successful.
Make sure to include at least 3 outside resources, one of which may be your text, to justify your suggestions.  Your report should be professional and directed toward middle management.
Using your text book, the Argosy library, the Internet and other sources, research organizational change and apply it to the situation described above.

Submit your assignment to the M3: Assignment 2 Dropbox.

Assignment 2 Grading Criteria
Maximum Points
Classified the change as first or second order with justification. 24
Gave two examples of downsizing related challenge. 24
Gave two examples of merger related challenge. 24
Provided two risks, each with a mitigation plan. 28
Described three examples of resistance to the change. 28
Provided an eight step process to managing the change, specific to the team. 28
Style (4 points): Tone, audience, and word choice
Organization (12 points): Introduction, transitions, and conclusion
Usage and Mechanics (12 points): Grammar, spelling, and sentence structure
APA Elements (16 points): In text citations and references, paraphrasing, and appropriate use of quotations and other elements of style 44
Total: 200
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The Marketing Mix: Promotion


The Marketing Mix: Promotion
Case Assignment
Write a 4 page paper in which you respond to the following case question:

Select TWO products from the list of product categories below and using the teaching materials and any additional research explain what you think would be an approrpiate promotions strategy for both them. In doing so compare and contrast the two promotions strategies explaining why you think they would be similar or different.

Select TWO products from the following product categories:

AIRLINE FLIGHTS
CARBONATED SOFT DRINKS
BREAKFAST CEREALS
EXERCISE EQUIPMENT
Illustrate your answer by refering to specific brands within each of the two product categories you have chosen.

Assignment Expectations
Ensure that you repeat the case question in full and verbatim on the title page of your submission.

Excluding your title and reference pages, your paper should be no more than four pages long. Please submit your case for grading by the end of this module.

In answering this case question aim to demonstrate your learning not only of the materials from MOD04, but also those from MOD01-03. Use information from the background readings and any good quality sources you can find. Cite all sources and provide a reference list at the end of the paper.

The following will be assessed:

Your demonstrated understanding of the marketing concepts central to the case question.
Your demonstrated understanding of factors related to the development of an effective promotions strategy through the analysis you conduct in the context of the case.
In particular one of your required readings on developing a promotional strategy at the marketing-made-simple.com website indicates that the following four factors are fundamental to the development of a promotions strategy:

Segmentation – dividing the marketing into distinct groups
Targeting – deciding which of these groups to communicate with, and how to talk to them
Positioning – determining how you would like the product or brand to be perceived by the target groups
Messaging - delivering a specific message in order to influence the target groups
and thus it is expected that you will demonstrate your understanding of these concepts and their relationship to the development of a promotions strategy in the context of your assignment.

The criteria used for assessment will be those explained on the MOD01 Home page, namely:

Focus.
Breadth.
Depth.
Critical thinking.
Effective and appropriate communication skills.
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Art The Art of Purposeful Storytelling

Art The Art of Purposeful Storytelling

Review the video, “The Art of Purposeful Storytelling.” How does advertising content and design influence buyer behavior? What are the advertising implications? Synthesize the concepts and give an illustration of how at least two concepts in the video might be implemented in an advertisement to affect buyer behavior.

Respond to at least two of your classmates’ postings with substantive postings. Posting “I agree” will not be eligible for participation credit. Instead, your responses should further the discussion by providing an illustration or experience or, in some cases, constructively disagreeing.

link to video

https://www.youtube.com/watch?v=8-KtR4vM4eg

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Creative Strategy most important issues

Creative Strategy most important issues

Identify a minimum of three of the most important issues that must be considered when writing the creative strategy and objectives for an advertising campaign. Interpret the steps and issues and evaluate how each component affects buying behavior.

Respond to at least two of your classmates’ postings with substantive postings. Posting “I agree” will not be eligible for participation credit. Instead, your responses should further the discussion by providing an illustration or experience or, in some cases, constructively disagreeing.


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question 1 customer relationship management

question 1 customer relationship management


What is customer relationship management? What steps are involved? Describe an experience as a consumer, either positive or negative, and how the experience either supported or contradicted the steps involved in the customer relationship management process. Incorporate concepts and examples from this weeks lecture.

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Healthcare Individual or Group Projects

Healthcare Individual or Group Projects


Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

Understanding the role that coding information plays in health care organizations for claim generation is crucial. The process begins with the collection of information about the patient, the services provided, and the data from the encounter (including medical documentation and charge capture).

List the steps involved in that process, and write a brief explanation for each step.

Note: Be sure to include a description of the chargemaster or charge description master (CDM) and the revenue cycle management process.

APA format in text citations two references

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Message theme and role in an advertising campaign

Message theme and role  in an advertising campaign

What is a message theme? What role does a message theme play in an advertising campaign? Provide an example from your personal experiences of a theme that particularly impressed you. Incorporate concepts and examples from this week’s lecture.

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